Digital Intelligence

The Ad Council announced a partnership with Ace Metrix™ to quantitatively measure the effectiveness of its television public service advertisements (PSAs). Through Ace Metrix, the Ad Council will be able to achieve new insight into their health, safety, education and family and community television PSAs.

ADmantX, a unique Web service that offers spot-on ad targeting using the most advanced semantic processing on the market, today announced that the company's advanced contextual targeting data is now available through AppNexus, the world leader in real-time advertising technology. New advanced contextual analytics for ad targeting, such as those offered by ADmantX, are a hot commodity as advertisers and publishers look to meld big data with real-time bidding capabilities.

Nielsen, a leading global provider of information and insights into what consumers watch and buy, announced the launch of its innovation hub in Singapore. NielsenLAB, the first-of-its-kind innovation hub in Asia, will develop and leverage cutting-edge technologies and methodologies in neuroscience, shopper technology and measurement science to fuel consumer and market insights for companies working to reach consumers in Asia.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the Canada launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign delivery and a verified assessment of ad-exposed audiences via a single, third-party source. Unlike existing single-point solutions, it provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment, absent of fraudulent delivery and to a particular target audience.

uberVU, a proven social information system for the enterprise, announced the launch of Signals, a unique social data service that enables brands to automatically filter through social media “noise” and recognize the most crucial events that may affect their business. Signals provides actionable insights on social data – giving companies tiered insight into discussions that likely require specific action or response and routing them to the right department within the organization, as well as the ability to better identify the reasons behind social activity. Signals will be available as part of uberVU’s already popular social media dashboard.

DoubleVerify, the pioneer and worldwide leader in online media verification, releases AdView today, reinforcing its commitment to campaign measurement and analytics. AdView is a technology solution that takes viewability of ad impressions to the next level by offering the most comprehensive brand exposure monitoring data. According to the IAB and Making Measurement Make Sense (3MS) guidelines, an ad is considered “viewed” only if at least 50 percent of the ad has been rendered within a user’s browser window for at least one second. AdView not only complies with these standards but also exceeds these baseline parameters by measuring brand exposure duration in multiple increments of five seconds, allowing a thorough analysis of data that impacts campaign effectiveness.

AVG Technologies (NYSE: AVG), the provider of Internet and mobile security to approximately 108 million active users, released its Q1 2012 Community Powered Threat Report. The report highlights the growing use of mobile devices to connect with social networks and how this is fast becoming a preferred method for cyber criminals to spread malware, particularly on those devices running Android.

mediaFORGE, the only engagement-based display company, announced today that its highly successful post-engagement attribution model substantiates research released this week by comScore and Pretarget showing that non-click metrics, such as engagement, interaction, or hovering, are more highly-correlated with conversion than clickthrough rate (CTR).

Incisive Media announced that registration is now open for SES San Francisco 2012, taking place August 13-17 at the Moscone West in downtown San Francisco. Marketers who register for SES San Francisco before April 27 will receive a savings of up to $1,257.