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Havas EHS Selects Provenir Platform to Extend Its Real-Time Customer Engagement Offerings

BOSTON - Provenir announced that it has entered into a new technology agreement with leading marketing agency, Havas EHS, to provide Provenir’s real-time customer...

New LiveRamp CONNECT Allows Brands to Integrate Data into 70+ Marketing Platforms

SAN FRANCISCO - LiveRamp, the leading data onboarder enabling marketers to connect their customer databases into every marketing application, announced a new partner program...

Experian Marketing Services Advances Marketing Suite with Device Recognition Technology

AdTruth extends Experian Marketing Services’ digital and mobile ad targeting and measurement services to any Web-enabled device, further strengthening linkage and cross-channel marketing capabilities New...

Market Edge Completes Acquisition of RTB Social

Consulting Group Acquires Connecticut-Based Social Marketing Agency WILMINGTON, Del. - Market Edge, a global strategy, marketing and management consulting group, announced that it has completed...

PunchTab Reports 700% YoY Revenue Growth in 2013, Announces Expanded Product Offerings and Key...

Omni-Channel Loyalty and Engagement Leader Shows Strong Momentum as Leading Brands Increasingly Adopt PunchTab's Platform SAN FRANCISCO, CA - PunchTab, the leading omni-channel loyalty and...

Olson Acquires PulsePoint Group

DENVER - Olson, a KRG Fund IV (“KRG”) portfolio company and one of the top five independent full-service digital advertising agencies in North America,...

Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud, The Customer Platform for 1:1 Marketing

ExactTarget Marketing Cloud, now part of the Salesforce1 Customer Platform, empowers brands including CareerBuilder, Gap, Nike and Unilever, to connect with customers in a...

SAS a Leader in 2013 Integrated Marketing Management: Gartner Magic Quadrant

CARY, NC  – Once again, SAS is a Leader in Gartner Inc.'s annual Magic Quadrant for Integrated Marketing Management.1 SAS earned its place in the...

PlaceIQ Appoints Paul Thenstedt as SVP of Sales to Accelerate Marketers’ Adoption of Audience...

NEW YORK, NY - PlaceIQ (www.PlaceIQ.com), the company building more accurate audiences with location, time and real-world behavior, announced today that it has hired...

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