Internet Strategy

Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill Join 24/7’s New Network to Give Advertisers Greater Reach Across More Vertical Markets NEW...

The first question an entrepreneur should ask himself when contemplating whether to extend his product range is "why would I do that?" A good share...

Ad:Tech, San Francisco, Calif. – April 14, 2007 – the Rubicon Project, a company with a mission to automate the large, yet highly inefficient...

Market segmentation is widely defined as being a complex process consisting in two main phases: - identification of broad, large markets - segmentation of these markets...

One of the main advantages to using ad servers for your online advertising campaigns is the possibility of hour targeting for ads served to...

New Corporate Brand Identity Encompasses Broad Range of Performance Marketing Services. New York; April 8, 2008 – Azoogle.com, Inc., the New York online performance-based advertising...

“What does Social Media Marketing mean to YOU?” is an interactive contest created by ad:tech and powered by V:social - Calling for entries starting...

First-ever Research Project Taps Media Planners and Buyers for Insights into Buying Ads on Internet Video EMERYVILLE, CA –March 19, 2008 – Exponential™ Interactive, Inc.,...

Agreement enables integration of in-game advertising and premium video game content into long-term campaign planning and media buying processes. REDWOOD CITY, Calif., and NEW YORK...