Nielsen Catalina Solutions Finds Mobile Drives Incremental Sales for Kellogg’s Pop-Tarts With Pandora Campaign
Delivers Over 3X in Return on Ad Spend
CINCINNATI, OH – Nielsen Catalina Solutions (NCS), a leader in enabling marketers to increase the sales...
Signal Launches Global Strategic Consulting Practice to Help Businesses Engage with Always-On Consumers
Signal, the global leader in real-time, cross-channel marketing technology, today launched the company’s Global Strategic Consulting Practice. The practice will help enterprise-level companies navigate...
Accomplice Secures $5 Million Series A Funding for Marketing Optimization Platform That Ties Digital...
Company’s end-to-end platform, which is now available in beta, ensures the time and money spent on digital marketing by brands and agencies produce measurable...
Growth Intelligence Raises $3.4 Million from MMC, 83North and Top Angels to Expand Predictive...
London start-up uses big data to cut un-targeted online ads and cold calling
London: Growth Intelligence (‘Gi’), a company which crunches web-scale data to predict who your...
Counterfeiting Case Study: Advertiser Vetting Reveals Chinese Counterfeiting Ring
Counterfeit products are prevalent throughout the digital marketplace, deceiving consumers, infringing on major brands, and damaging site reputations. However, because of the complexity of...
Planning Just Got Easier: Nielsen Offers Instant Access to FMCG and Advertising Data with...
Reports available by category, manufacturer and country
LONDON - Marketers can now instantly access world-class data covering the retail-grocery and media industries following the launch...
Shopzilla, Inc. Becomes Connexity
Offers Wide Range of Technology Driven Marketing Solutions Based on Retail Data
"Powered By Shopping"
Los Angeles - Shopzilla, Inc. today announced that it has changed...
Yieldbot Appoints Rachel Tarvin Director of Shopper Marketing
Former Starbucks Marketing Manager to Drive Product Development and Strategy For Yieldbot’s Shopper Marketing Segment
NEW YORK, NY – Yieldbot, the industry’s leading real-time consumer intent...
New Survey Reveals Consumer Views on Email Marketing
BlueHornet Networks releases report analyzing firsthand responses from more than 1,000 U.S. consumers
SAN DIEGO - BlueHornet Networks, Inc., the email marketing provider from Digital...
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