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Artisan Expands Mobile Marketing Automation Capabilities with In-App Messaging

Marketers can easily engage mobile app users with more relevant and personalized in-app messages PHILADELPHIA - Artisan announced the availability of in-app messaging capabilities, which...

ClickBank® Delivers Rapid Growth in Lifestyle Category

Revenue Jumps 41 Percent in First Half of 2014 As Company Scales E-Commerce Platform With All-In-One Suite of Solutions NEW YORK - ClickBank®, the world...

Signal Surpasses 10,000 Customers

Leading Brands Around the World Select Cross-Channel Marketing Technology Leader to Create a Next-Generation Customer Experience CHICAGO, IL - Signal, the global leader in real-time,...

Experian Marketing Services Finds that Personalized Abandoned Cart Emails Drive Significantly Higher Revenues than...

Q1 2014 Email Benchmark Report spotlights email remarketing best practices and encourages marketers to deliver emails in a three-part series for 50 percent higher...

Facebook Launches Facebook Fit Boot Camps to Help Small Businesses Achieve Success

Facebook Partners with Small Business Leaders Square, Intuit QuickBooks and LegalZoom to Host Five Events across the U.S. this Summer MENLO PARK, Calif. - On...

The new marketing mix: Product, Place, Price, Promotion and… Publishing

In a world where interruptive, ‘push’ marketing is getting a bad rap from consumers who are increasingly in control of their media consumption and...

Stanford Marketing Research Shows Customized Deals Often Backfire

STANFORD, Calif. - Consumers love a deal, and even more so if it’s customized just for them, right? Not so fast, says Itamar Simonson, a...

Experian Marketing Services Shows Email Volume Increased More Than 11% in Q4 2013

2013 Q4 Email Benchmark Report also reveals 2013 holiday season had a 50 percent year-over-year increase in the number of coupon campaigns New York, N.Y....

Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud, The Customer Platform for 1:1 Marketing

ExactTarget Marketing Cloud, now part of the Salesforce1 Customer Platform, empowers brands including CareerBuilder, Gap, Nike and Unilever, to connect with customers in a...

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