Mobile Action Acquires Appmind
Leading ASO Platforms Join Forces to Build Robust Tools for Developers
Acquisition Bolsters Mobile Action’s Backend Technology, Accelerates Platform Speed
SAN FRANCISCO - Mobile Action, a...
HookLogic Launches Private Markets As It Expands Rapidly in Europe
Performance marketing company expands solutions for retailer monetisation after opening Paris office
LONDON — HookLogic, the leader in performance marketing for brands, announced the launch...
LiveRamp’s RampUp 2016 Summit Brings Together Digital Luminaries to Accelerate Data-Driven Marketing
1200 Attendees to Delve Into Opportunities for Using Data to Deliver Better Customer Experiences in RampUp’s Fourth Successful Year
SAN FRANCISCO - LiveRamp™, an Acxiom®...
It’s a Cross-Device World: Criteo’s Q4 Mobile Commerce Report Reveals Top Companies Bet Big...
40 percent of eCommerce transactions involve multiple devices along the path to purchase
Smartphones lead in mobile purchases in the U.S., accounting for 60...
Exterion Media and Telefónica UK Introduce Abi – The Smart Insights Tool
London, UK - Exterion Media has today introduced Abi, a new insights tool for marketers that draws on anonymous aggregated data from Telefónica UK’s 25 million...
Time Inc. to Acquire Viant
Creates digital platform that combines first party data and wide ranging programmatic capabilities across Time Inc.’s premium content
New York, NY – Time Inc. and Viant,...
Budgeting for Digital Marketing in 2016
In 2015, we saw many changes in the digital marketing landscape. We witnessed the emergence of live streaming applications such as Periscope and Meerkat...
Merkle Releases Its Q4 2015 Digital Marketing Report
COLUMBIA, Md. - Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q4 2015 Digital Marketing Report. The report...
UnsubCentral Launches New Preference Center to Increase Email Marketing ROI, Decrease Unsubscribe Rates
AUSTIN, TX - UnsubCentral, a PostUp company and performance-marketing veteran, launched a new Preference Center, enabling all brands to proactively allow users to establish...
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