LiveRamp and Adobe Real-Time Customer Data Platform Enhance Insights and Activation with RampID
SAN FRANCISCO -- LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced a new partnership with Adobe Real-Time Customer Data Platform (CDP), part of...
New Effectv Research Reveals March Madness is a Slam Dunk for Advertisers
Effectv’s analysis of viewership trends during March Madness 2022 shows a majority of households get into the sports spirit, with 65% tuning into the...
Point Pickup Selects InMobi Commerce to Power Ad Monetization Across Grocery Partners
Retail Media Solution Will Begin Monetization Across Five Retail Partners, Covering 480 Grocery Stores Nationwide
SAN FRANCISCO -- InMobi Commerce, an innovative advertising technology platform...
Emplifi Integrates Snapchat for Improved Analytics and Marketing Measurement
Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat
NEW YORK -- Emplifi, the leading unified...
Smartly.io Digital Advertising Trends 2023 Report: Despite Economic Downturn 60% Of Respondents Plan to...
Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%)
NEW YORK -- Smartly.io, the leading digital advertising platform for creative...
WPP Acquires Fēnom Digital
LONDON -- WPP (NYSE: WPP) announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.
“Expanding our business in...
eGrowcery and AdAdapted Team Up To Enhance Shopper Engagement for Retailers and Their Suppliers
Partnership will dramatically expand Retail Media growth opportunities for grocers
BLOOMFIELD HILLS, Mich. -- eGrowcery, developer of the leading retail food industry white label eCommerce...
Forrester Introduces Partner Ecosystem Marketing Service To Help B2B Organizations Design, Develop, And Optimize...
CAMBRIDGE, Mass. -- Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The...
Gamut and Waymark Partner to Bring Easy and Affordable CTV Ad Creation to Local...
NEW YORK -- Gamut, the award-winning leader in local CTV advertising, and AI video creation platform Waymark, announced a partnership to expand next-generation local advertising...
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