Google Launches AdPlanner, Promotes the DoubleClick MediaVisor Platform
As promised in my previous post announcing the launch of AdPlanner, here are more updates following the official announcement on the Google AdWords blog.
The...
Google to Unveil AdPlanner Today
According to MediaPost's Online Media Daily, Google is expected to unveil later today a media planning tool named AdPlanner.
Rumors about this new Google product...
National Public Media to Partner with Operative, Inc. for Online Sponsorship Workflow Automation
NEW YORK CITY, June 2, 2008 –National Public Media, LLC (NPM), the premier sponsorship company for public broadcasting – representing NPR, PBS and all...
NAVTEQ Selects Operative for Online and Mobile Advertising Inventory Management
NYC, NY – April 7, 2008 – Operative, a global advertising resource management (ARM) technology and services provider, today announced that NAVTEQ, a leading...
Operative Extends Portfolio to Include Online Advertising Capabilities from ADTECH
Strategic partnership streamlines integrated ad management and process panagement for digital publishers
New York, NY - March 3, 2008. Operative, a global technology and ad...
Alliance of Major Media Companies to Deliver Premium Online Positions for National Advertisers
CHICAGO, Feb. 15, 2008 ― Four of the country’s leading media companies today announced the creation of quadrantONE, a new online sales organization focused...
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