Programmatic Buying

The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns IRIS.TV, the leading video data platform, and PubMatic,...

London, UK: Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Reach plc -...

Yieldmo's Smart Exchange harnesses the power of Contextual Reimagined™ NEW YORK -- Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first...

Buy-Side Expert to Head Up Agency Business LONDON -- InMobi, the world's leading independent marketing cloud, today announced Darren Walsh has joined the company as...

Automatically builds, deploys, and optimizes ad creative for programmatic ad campaigns across the industry’s leading ad networks, marketplaces, and exchanges REDWOOD CITY, CA — MOLOCO...

Blis enters Japanese market and strengthens presence in Asia and North America through reseller partnerships  LONDON:  As part of its global expansion, Blis, the leading privacy-first location-powered...

NEW YORK -- Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, today shared results of premium video and connected TV...

London, UK: Following recent, massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced the appointment of Peter Østrem as Nordic...

Study by 4D and Factmata reveals 5% of programmatic spend still ends up in unsuitable brand environments. While brand safety and suitability have fast become...