Programmatic Buying

Offering Enables Publisher Monetization through Private Marketplace, Open Auction and Direct Channels; Provides Audience Insights and Traffic Quality Monitoring REDWOOD CITY, Calif.: YuMe, Inc., (NYSE:...

Paris – Gameloft Advertising Solutions strengthens its position in the programmatic market and announces the implementation of the OpenDirect 1.0 protocol for its Premium...

Company foresees continued adoption of programmatic, strong growth of native and multi-channel advertising, and increasingly sophisticated buyers driving the local programmatic space in 2016 FORT...

BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA - AppLift, a leading mobile advertising technology company, today released the study, "Fighting Mobile...

LOS ANGELES & NEW YORK - OpenX, a leader in creating programmatic advertising marketplaces, today announced the company ranks number one overall for the...

Increased Demand Drives Significant Revenue Lift LOS ANGELES & NEW YORK - OpenX, a leader in creating programmatic advertising marketplaces, and Graphiq, formerly FindTheBest, the...

Outstanding 294% growth due to international expansion and leading programmatic video advertising technology software London, UK – StickyADS.tv ­– the leading European programmatic video private...

Video ad tech firm launches new targeting capability which connects advertisers with viewers most likely to engage emotionally with a specific ad; Unruly’s technology...

Crowdsourced approach streamlines process to identify and remove bad advertisements LOS ANGELES & WASHINGTON & NEW YORK - OpenX, the recognized leader in quality for...