Cognitiv’s Award-Winning Rosé / Not Rosé! Is Back as Cannes Lions Event Goes Digital...
Deep Learning technology powered app uses tech for fun
New York, NY - For the second year in a row, marketers will have to forego...
Mamboo Games Launches Seamless In-Play™ Advertising in Partnership with Adverty
Leading in-game advertising specialist, Adverty AB (publ), today announces a partnership with Mamboo Games, which will include Adverty’s seamless In-Play™ formats within its increasingly...
MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising
Automatically builds, deploys, and optimizes ad creative for programmatic ad campaigns across the industry’s leading ad networks, marketplaces, and exchanges
REDWOOD CITY, CA — MOLOCO...
The Mobile-First Generation: Gen Z Is Heavily Into Mobile Gaming, Shopping, and Social Media,...
Survey of mobile consumers between the ages of 18-24 reveals that 68% shop on mobile 1-4 times a week and 86% use mobile as...
Flyshot Launches Privacy-Preserving Deterministic Conversion Attribution for iOS 14
The user acquisition solution can generate and attribute deterministic Revenue KPIs in real-time, including Return on Ad Spend (ROAS), while lengthening attribution windows up...
Affise Launches New Attribution Chain Technology to Measure Advertising Results
VILNIUS, Lithuania -- Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier...
AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to Expand its...
PALO ALTO, Calif. -- AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business,...
InMobi Launches UnifID Identity Solution for App Publishers
One-of-a-Kind Mobile ID Solution Enables Quick Integration with Leading Identity Providers
SAN FRANCISCO -- InMobi, the world’s leading independent marketing cloud, today announced the launch...
InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi...
Proven Ad Tech Veteran Joins to Drive its Next Phase of Growth Around the World
SAN FRANCISCO -- InMobi, one of the world’s leading independent...
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