Media, Marketing and Agency Executives Will Address the 08 Online Publishers Association Global Online...
Event will Include a Line-up of Speakers from Nike, Publicis Groupe, Nokia, BSkyB, Coca-Cola, Ogilvy Entertainment, HSBC, Washington Post, WPP and More
NEW YORK, NY...
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping
New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign.
REDMOND, Wash. — Feb....
Avenue A / Razorfish Attributes $735 Million of Online Spend to Vertical Properties and...
Media Billings Distributed across More Than 1,800 Web Sites as Consumers Personalize Experiences on Entertainment and Social Network Sites
SEATTLE - In its fourth annual...
Alliance of Major Media Companies to Deliver Premium Online Positions for National Advertisers
CHICAGO, Feb. 15, 2008 ― Four of the country’s leading media companies today announced the creation of quadrantONE, a new online sales organization focused...
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