Ad Groups & Agencies

Marks Major Shift in Media Buying Strategy and Publisher Evaluation PALO ALTO, Calif. & CHICAGO - Starcom MediaVest Group (SMG) and ShareThis announced the integration of...

WASHINGTON, DC -  The Network Advertising Initiative (NAI) announced its 2013-2015 Board of Directors and new Executive Committee. Douglas Miller, Global Privacy Leader, AOL Inc.,...

NEW YORK - AOL Inc. announced the hiring of Erika Nardini as Vice President, Head of Marketing Solutions for AOL Advertising. A veteran of the...

The game may be over but the talk about the Super Bowl 2012 ads goes on. Social video ad company Sharethrough has just released some interesting findings: the extended cuts and teaser videos for the Super Bowl actually generated nearly five times as many views as the actual ads themselves.

Global interactive marketing provider ExactTarget (NYSE:ET) announced that Papa John’s Super Bowl-themed marketing campaign was named the best cross-channel digital marketing campaign of 2012, earning the pizza giant ExactTarget’s annual Power of ONE Award.

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.

Gannett Co., Inc. (NYSE: GCI) announced today Mary Murcko was named president of Sales. She will be responsible for growing national advertising revenue across Gannett's publishing and digital businesses. Specifically, Murcko will oversee sales for USA TODAY, Gannett Digital and U.S. Community Publishing's national efforts. She will report to Maryam Banikarim, Gannett's senior vice president and chief marketing officer, and will be based in New York City.