Mdotlabs Warns Of Threat To Marketers From Athena Botnet
Offers insight into financial motives of hackers, and basic security tips for brands
MADISON WI - MdotLabs, the leading media security platform, warned today of...
DoubleVerify Announces Fraud-Free Ad Viewability Solution
First “true view” impression to drive digital advertising performance
NEW YORK – DoubleVerify, the technology leader in providing transparency and accountability in digital advertising, today...
Best Practices for Reducing Traffic Fraud Risk Unveiled by IAB
Specific Strategies Recommended for Buyers, Publishers and Networks To Identify False Traffic and Mitigate Its Adverse Effects, in New Document Released for Public Comment
NEW...
Integral Ad Science Receives MRC Accreditation for Viewability Product
NEW YORK, NY - Integral Ad Science (www.integralads.com), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that...
MdotLabs Lands First Round Funding from Chicago Ventures, Great Oaks, and Prominent Angels
Startup Helps Campaigns and Web Sites Avoid Non-Human Traffic
Saving Advertisers and premium Publishers Billions in lost ad spend
MADISON, WI - MdotLabs (www.MdotLabs.com) a SaaS...
YuMe Targets Spam-Free Inventory with Latest Enhancement to Its Fraud Detection System
Company also introduces four anti-spam best practices to benefit the digital advertising industry
REDWOOD CITY, Calif. - YuMe, Inc. (NYSE: YUME), a leading provider of digital...
Integral Ad Science Launches Industry’s First and Only Real-Time Fraud Prevention Technology
Both Buy and Sell Side Are Now Able to Eliminate the Industry Average 20 Percent Fraud Rate Across Display, Video and Mobile Ad Campaigns
NEW...
MdotLabs Follow-on Study of Phony Traffic on Pay-Per-View Networks Shows Major Brands...
American Express, Allstate, Maybelline, GE Capital, Disney, Toyota, Comcast, Subway, LL Bean, Farmers, Starbucks, Honda Among Dozens Paying for Invalid Ad Impressions
MADISON, WI -...
Integral Ad Science Releases Its Q1-Q2 2013 Semiannual Review and Analysis of Media Quality...
Report Showcases the Impact of Fraud, Viewability, Page Clutter, Ad Collisions and Other Variables on Advertising Effectiveness
NEW YORK, NY - Integral Ad Science, the leading...
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