Online Advertising Challenges

Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK - The Interactive Advertising Bureau (IAB) announced...

French Language Interface Introduction Helps Facebook Surge into Top Position LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released...

Former TNS Executive to Aid Further Strengthening of Company’s Expansion into New Markets and Initiatives NEW YORK - TRA (http://www.traglobal.com), developer of the only scalable...

Clickable’s Award-Winning Pay-Per-Click (PPC) Advertising Solution Introduces Bulk Keyword Editing across Networks, Conversion Tracking and Improved Recommendation Engine NEW YORK - To be successful in...

NEW YORK - TNS Media released its annual post-game analysis of Super Bowl advertising, combining findings on...

Go Daddy’s Ad is “Most-Watched” – Last-Minute Gamble to Buy NBC’s Final Slot Pays Off SCOTTSDALE, Ariz. - Go Daddy, the world’s dominant Web hosting...

Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25 million in...

Click Fraud Traffic from Botnets Breaks New Barrier Growing to 31.4 Percent AUSTIN, Texas - Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for...

New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO - 1020 Placecast, the first...