Specific Media Establishes Industry First by Integrating Advertising Option Icon Across All Online Display...
Clickable tool provides web surfers a simple way to make informed decisions about how data is collected and used for online behavioral advertising purposes
IRVINE,...
[x+1] Raises $10 Million in Funding Round Led By Intel Capital
Latest Investment Will Enable Expansion of ’s Digital Marketing Hub That Empowers Marketers and Agencies to Reach Customers and Prospects across All Digital Touchpoints
NEW...
Fournaise: 75% of Ad Campaigns Tested in 2010 Achieved Low Effectiveness Scores
LONDON - The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking to maximise customer acquisition, analysed that 75% of...
Consumers Are Aware of Dynamically Targeted Ads – and Their Opinions of Them Are...
More Than One-Third of Men Wouldn't Mind Trading Non-Personal Information for Ads More Relevant to Their Interests
BURLINGTON, Mass. - Burst Media, (www.BurstMedia.com), a leading...
Sprint Receives Frost & Sullivan Award for Value Enhancement in Mobile Advertising
Award recognizes Sprint’s new opt-out service, allowing customers a choice in the use of their anonymized data to provide relevant ads
OVERLAND PARK, Kan. -...
Better Advertising Announces Open Data Partnership Designed to Give Consumers Comprehensive Transparency into Online...
Launch Partners Include: 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount, and Turn
Program’s Technology will Enhance Consumers’ Transparency into and Control over their Online Data
NEW...
Better Advertising and Digital Advertising Alliance to Conduct Free Webinar on Privacy Self-Regulation
“Online Behavioral Advertising Self-Regulation: What Your Company Needs to Know” will be Presented Live on Thursday, December 16, 2010, at 1:30 ET
NEW YORK -...
IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines”
Joint Project Provides Agencies, Marketers and Other Ecosystem Members with Industry-Standard Methodology for Measuring Ad Delivery within Mobile Web Sites
NEW YORK - To standardize...
[x+1] Brings In Two New Sales Execs to Meet Growing Demand For Its Leading...
Executives Bring Solid Digital Media Experience with Yahoo! and Time Inc.
NEW YORK - Addressing increased demand from Fortune 500 clients for its multichannel audience...
To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.
Advertisement
Featured
Advertisement
Sponsored
Advertisement