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Useful Networks Scores Top Spot at MAMA Awards with Location-Based Advertising

DENVER - Location based services (LBS) specialist Useful Networks announces it has earned the Gold Award for best location-based advertising (LBA) technology with its...

Resonate Networks’ Attitudinal Targeting Delivers Breakthrough In Online Ad Targeting for Public Affairs, Political...

Public Affairs and Political Veterans Develop Proprietary Attitudinal Targeting Platform and Ad Network That Reaches Web Users with Common Issue Positions; Backed by Powerhouse...

Google Introduces Behavioral Targeting Through Google Ads

Yesterday's post in the Google AdSense global blog* confirms what we all thought it would happen: that Google will finally make a business decision...

24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA

Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK - 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream®...

Burst Media Study Reveals That 80% of Web Users Are Concerned about Privacy Online

BURLINGTON, Mass. - Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results from a...

Placecast Identifies the Top Digital Advertising Trends in 2009

New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO - 1020 Placecast, the first...

Despite Being Over-Hyped, Location-Based Advertising Offers Opportunities, Says ABI Research

LONDON - Location-based advertising is gaining momentum as a new advertising medium. It provides more targeted and efficient marketing tools for advertisers and represents...

Hydra SVP of Marketing on Online Advertising: Get What You Pay For and Pay...

Or: How I learned to stop targeting and love the results LOS ANGELES - The following is an opinion editorial by Mason Wiley, senior vice...

24/7 Real Media and OgilvyOne enter Joint Venture to launch China's ITOP Digital Advertising...

SHANGHAI, China - 24/7 Real Media, Inc., the leading digital marketing company, and OgilvyOne China’s ITOP Performance Marketing division, announced that they are entering...

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