Brightcom Integrates GeoEdge and Forensiq to Reinforce Viewability and Ad Traffic Quality
REINFORCING THEIR COMMITMENT TO ENHANCE HIGH QUALITY ADS AND FIGHT CLICK & CONVERSION AD FRAUD, AND MALVERTISING
NEW YORK, N.Y — Brightcom, a leading global ad...
New LEAN Ads Achieve 30KB Weight and 93% Viewability
Combating ad blocking starts with the industry improving the customer experience
New technology from the original native ad company, Vibrant Media, has slashed the ad...
Measurement of Viewability Continues to Rise Though Inconsistencies and Limitations Remain
New Sublime Skinz study confirms increasing commercial use of viewability but also reveals measurement shortcomings including failure to incorporate non-standard ad units and a...
Integral Ad Science’s Video Viewability Targeting Technology Now Available through Turn
New York – Integral Ad Science (IAS), the leader in quantifying digital media quality, today announced that independent omni-channel ad tech company, Turn, has added IAS’s pre-bid video...
Measurement of Viewability Continues to Rise Though Inconsistencies and Limitations Remain
New Sublime Skinz study confirms increasing commercial use of viewability but also reveals measurement shortcomings including failure to incorporate non-standard ad units and a...
Impact Radius Acquires Forensiq, Creating The World’s First Marketing System of Record With Built-In...
Teams join forces to bridge the gap between AdTech and MarTech
London, UK - Impact Radius, a pioneer in digital marketing and affiliate solutions, announced it...
In Its First Mobile Messaging Partnership, true[X] Premium Engagement Ads Come To Kik
true brings its technology to mobile messaging apps for the first time with this partnership, letting 300 million Kik users exchange their attention for...
MRC Grants Sizmek Accreditation for Video Viewability
Confirms Sizmek’s Desktop Viewable Video Ad Impressions Meet Industry Standards
Austin, TX - Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, announced...
AerServ and Moat Partner on Mobile Video Attention Metrics and Viewability
Partnership Focuses on the Increasing Need for Attention Metrics
NEWPORT BEACH, CA - AerServ, a mobile-first video mediation platform, announced a partnership with Moat, Inc. (www.moat.com),...
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