Ad Viewability

NEW YORK - Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace that provides buyers and sellers with software for video ad effectiveness, announced it...

Leading programmatic marketing software co. offers global marketers tool to ensure quality and transparency in digital advertising Boston, MASS. – DataXu, a leading provider of programmatic...

Following the launch of its viewability offering in 2015, Widespace unveils the results from recent campaigns. Key insights include:  •        When comparing impressions that qualify as...

Leading programmatic marketing software co. offers global marketers tool to ensure quality and transparency in digital advertising Boston, MASS. – DataXu, a leading provider of programmatic marketing...

NEW YORK - Genesis Media, the industry's first and only predictive analytics platform creating the most viewable ad experiences in highly engaging content, announced...

New research from real-time advertising experts, Quantcast, reveals 97% of European inventory is not available at 80%+ viewability goal Key Findings: Only three percent of European...

New Program Certifies Viewability, Optimizes Transparency and Quality for Customers LIVONIA, Mich. - Valassis, a leader in intelligent media delivery, affirmed the value it places...

Conversant, the leader in personalized digital marketing, announced its partnering with Integral Ad Science for third-party viewability measurement of in-app mobile ad campaigns. “Conversant has...

Genesis Media Now Offers Page Level Targeting Data Further Solidifying it as the Most Viewable In-Market Solution; Channels Include Auto, Health, Travel, Lifestyle &...