Monetization Strategy

Real-time bidding (RTB) is expected to reach $14 billion by 2016 according to IDC, so it’s no surprise that ad agencies, brands and even Facebook are trying their hand at the technology. However, in a recent study conducted by Forrester, less than 10 percent of digital media marketers are employing data-driven tactics to optimize the targeting, measurement and overall effectiveness of their campaigns. SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online display advertising, launched its Knowledge Center to help digital marketers understand, build and launch more effective display ad campaigns on the web and on mobile devices.

minteye (www.minteye.com) today announced its product, SLIDING CAPTCHA, the first ever security and advertising cross platform that replaces hard-to-read, type-in CAPTCHA with a visual, branded message solved without typing. minteye’s CAPTCHA solution offers an enhanced, enjoyable user experience; connects consumers with a brand; generates new advertising revenue for site owners and delivers increased security for Web interactions.

Mail Online, the world’s largest global newspaper website, today announced the appointment of two experienced U.S. digital executives to run ad sales and marketing, signaling an emerging strategy to monetize its strong audience growth in North America. Rich Sutton will oversee advertising as Chief Revenue Officer and Sean O’Neal will head marketing as Global Chief Marketing Officer.

.A.S.T. allows publishers to add sellable inventory in the form of scalable native ad units as well as manage them along with their standard ad placements in one unified marketplace. These native ads provide sites and networks with the ability to create ads that deliver an excellent user experience with strong engagement, while remaining attractive and easy to use for advertisers.

Krux today announced the selection of the Krux data management platform to power GateHouse’s audience data strategy.

FAB Universal (NYSE MKT: FU), a worldwide distributor of digital entertainment, today announced 2012 third quarter revenue growth of 186% over the third quarter of 2011 for its podcasting platform, Libsyn.

Moasis™ introduced Localist Direct™, a new program through which qualified publishers use the Moasis Intelligent Location Engine with the Geo-Grid™ core for mobile advertising exclusively within their own networks. Localist Direct publishers can take advantage of the reach and ease-of-use of the Moasis Geo-Grid to increase revenues exclusively for their own publications and web sites.

Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today launched Infolinks In3, a new suite of real time intent-based advertising products that creates new revenue opportunities for website publishers and maximizes returns for advertisers. Simultaneously, Infolinks announced Dave Zinman as its chief executive officer. Zinman is the former GM of Display at Yahoo! and is credited as co-inventor of the ad server.