Monetization Strategy

Simulmedia, a targeted television advertising company, today announced that it has entered into a data partnership with FourthWall Media that will improve Simulmedia’s ability to increase CPMs on under-yielding cable network and cable operator inventory. FourthWall Media collects real time set top box data from digital cable homes within their participating footprint and provides demographic reports and analysis of this activity for all cable channels available within each participating system.

SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that First Call™ has seen more than 50 publishers start to use the service since its launch in February. This increase in publishers has added an average of 40 million daily impression opportunities into the SpotXchange market enabling advertisers to maximize the reach of granularly targeted campaigns and publishers to achieve higher CPMs.

Incisive Media, One of the Largest International B2B Publishing Companies, Cites Affluent Reach, Native and Rich Media Units as Key to Partnership SAN FRANCISCO, CA and...

More than 14,000 contributors in the Tidal network now submit an average of 22,000 blog posts every week New York, NY - Underscoring its ability...

Larger In-Stream Advertising Units Commanding 150 Percent Higher CPMs Than Traditional Mobile Banners NEW HOPE, Pa. - MeetMe, Inc. (NYSE MKT: MEET), the public market leader...