Monetization Strategy

Ben Lindquist, a key technology architect of Right Media’s exchange later sold to Yahoo, has joined AdJuggler, Inc. as its Vice President of Technology. AdJuggler Inc. is a fast-growing provider of SaaS-based digital ad management technology and monetization services for publishers, media companies, and ad networks. While at Right Media, Mr. Lindquist was responsible for the design and deployment of Right Media’s distributed data handling and reporting capabilities, scalable to more than 100,000 impressions per second.

New Digital Content Monetization Solution Launched with Major Media Agencies Including Starcom MediaVest NEW YORK – Genesis Media (http://www.genesismedia.com/), an online video technology company, has...

New Role Will Lead Pricing, Packaging, Operations and Margin Management SAN FRANCISCO - Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels...

.A.S.T. allows publishers to add sellable inventory in the form of scalable native ad units as well as manage them along with their standard ad placements in one unified marketplace. These native ads provide sites and networks with the ability to create ads that deliver an excellent user experience with strong engagement, while remaining attractive and easy to use for advertisers.

FreeWheel, the video technology company serving enterprise-class entertainment companies, today unveiled three new extension products for their flagship ad management system, Monetization Rights Management® (MRM), that will support entertainment companies in delivering on their integratedtelevision and digital upfront commitments.

Mail Online, the world’s largest global newspaper website, today announced the appointment of two experienced U.S. digital executives to run ad sales and marketing, signaling an emerging strategy to monetize its strong audience growth in North America. Rich Sutton will oversee advertising as Chief Revenue Officer and Sean O’Neal will head marketing as Global Chief Marketing Officer.

Programmatic trading enables RTÉ to expand geographical market RTÉ, the biggest broadcaster in the Irish Republic, has expanded its business beyond its core territory by...