Online Content Publishers

Two days ago, adBrite announced the launch of their Real-Time Pricing solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with Iggy Fanlo, adBrite's President & CEO, about what this launch represents and how RTP can serve both publishers and advertisers.

Swoop has recently announced the launch of its service, which seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into web content. We reached out to Ron Elwell, Swoop's CEO, for more insights into what seems to be one of the most user-friendly and non-intrusive advertising solutions.

NEW YORK, NY – Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced the appointment...

DG supports Media and Advertising industry initiative to accelerate video asset identification and trackability standards New York, NY - DG (NASDAQ: DGIT), the world’s leading...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. web activity at the top online properties for October 2012 based on data from the comScore MMX service. As Election Day neared, millions of Americans visited Political News sites for up-to-date coverage on the Presidential campaigns, debates and the latest polls. Americans also browsed retail sites for Halloween costumes, Sweetest Day gifts and early holiday shopping.

Event addresses the most challenging and pressing aspects of game monetization Game Developers Conference 2013 MINNEAPOLIS - Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global...

Exclusive app will empower Wix site owners to grow targeted traffic with “breathtaking simplicity” PALO ALTO, CA — Infolinks, a global leader in monetizing digital advertising...

many-based Mobile Performance Marketing Network KissMyAds [www.kissmyads.com], today reported preliminary insight into the affiliate side of its mobile network, highlighting strong growth in both the number of Publishers that are cooperating with it and the number of affiliates able to turn a lucrative profit. KissMyAds Founder and CEO, Florian Lehwald, stated “This is an important message to advertisers: If you are looking for mobile consumers, our reach is growing globally by the minute.”