Retargeting Fuels 35% of App Marketing Conversions According to New Report by AppsFlyer
Retargeting gains traction between 2019 and 2020 with 10% increase in adoption rates as a third of apps with allocated marketing spend include it...
Bill Swanson Joins IRIS.TV as EMEA Strategy Lead
IRIS.TV drives the expansion of its Contextual Video Marketplace with SSPs, DSPs, and publishers in the EMEA market
London: IRIS.TV, a video intelligence platform, announced the appointment...
Gannett Announces Elimination of the CEO Position for the Operating Company and the Departure...
MCLEAN, Va. -- Gannett Co., Inc. (“Gannett”, the “Company”) (NYSE: GCI) announced that the Board of Directors (“The Board”) has decided to streamline the...
Teads Announces Shortlist for Inaugural Consumer Healthcare Category Awards
Month of Creativity comes to a close with a celebration of best in class work for Consumer Healthcare brands
London & New York - Teads, The...
Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising
New research provides comprehensive look at identity in a privacy first, post-cookie world
NEW YORK -- Winterberry Group, a specialized management consultancy with deep experience in...
Havas Media Announces Key Strategic Partnership With Perion’s Synchronized Digital Platform MakeMeReach to Drive...
The Partnership Creates More Meaningful Media Experiences for Brands and Consumers with a Unified Social Marketing Platform
PARIS -- Havas Media Group announced that it...
AOP Announces Shortlist for 2020 Digital Publishing Awards
- Award ceremony goes virtual for the first time in its 18-year history -
London, UK: The Association for Online Publishing (AOP) has announced the shortlist for the...
Xandr and IAB Europe Release Connected TV Insider Report
CTV advertising shows promise in Europe
London – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, released an industry insider report and the results of...
IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety and Brand Responsibility in...
NEW YORK -- IPG Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand...
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