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New Monetate Ecommerce Quarterly (EQ1 2013) Reveals Social Media Lags as Ecommerce Traffic Source;...

Findings spotlight the growing imperative brands have to create contextual experiences across devices and channels. PHILADELPHIA — Monetate, a customer experience engine that leverages big data to create personalized...

AdOnTheGo Inc. Announces the Introduction of Its Proprietary Mobile Advertising Monetization Solution

Exploring Strategic Alliances for Collaboration, Licensing and/or Sale of Its Intellectual Capital LOS ANGELES - AdOnTheGo Inc., a company engaged in the innovation, development and monetization...

New Kantar Solution Optimizes Campaigns Based On Impact

New Kantar Solution Gives Advertisers the Power to Go Beyond Reach and Optimize Campaigns Based on Impact Compete, Dynamic Logic, DoubleVerify integrate audience, ad viewability,...

Martini Media UK Announces Content Syndication Deal With Incisive Media

Incisive Media, One of the Largest International B2B Publishing Companies, Cites Affluent Reach, Native and Rich Media Units as Key to Partnership SAN FRANCISCO, CA and...

Two Thirds of Brands, Agencies Say Branded Content Marketing Now Important To Their Marketing...

MailOnline Survey Finds About 70% Plan to Spend More on It in the Next Year New York - MailOnline, the world’s largest global newspaper website, today reported...

In Just a Few Clicks, SendUs Turns Unfocused User-Generated Content into Valuable Video Engagement

The Cloud-based Video Platform Enables Companies to Easily Leverage the Power of UGC to Co-Create High-Value Content LOS ANGELES - With consumers holding ever increasing control...

Chitika Announces Agreement with Yahoo! to Monetize Desktop and Mobile Search Marketplace

Chitika to provide Mobile Ad Serving Monetization and Off-Network Search Syndication WESTBOROUGH, Mass. - Chitika announced a multi-year extension of its relationship with Yahoo!. Chitika, a...

Consumers Responding to Social Call-to-Action in Online and TV Advertisements

Consumers, specifically women, are interacting on social media via advertising cues to show support for favorite brands BURLINGTON, MA - Burst Media, (http://burstmedia.com), a leading online...

DG Commits to Adopt Universal Coding Standards, AD-ID and EIDR, for all Media Assets...

DG supports Media and Advertising industry initiative to accelerate video asset identification and trackability standards New York, NY - DG (NASDAQ: DGIT), the world’s leading...

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