Online Media

Wildfire, the global leader in social media marketing software, today announced it will now offer enterprise and consumer brand customers the ability to run video contests on YouTube, the world’s largest video platform. With this announcement, Wildfire is the first social marketing company to integrate with Facebook, Twitter, Linkedin and now YouTube that enables brands to drive engagement with consumers utilizing YouTube video contests. Wildfire has seen 100 percent annual growth in the use of video contests over the last two years, as brands leverage contests to engage with consumers and to tap the power of user-generated video content. Wildfire customers ran more than 7,000 video contest campaigns in the last 12 months, generating more than 6.5 million visits.

In November 2011, Mediaspace Solutions established the Mediaspace Tablet Network™. “The Mediaspace Tablet Network is not your typical ad network,” said Scott Jagodzinski, CEO at Mediaspace. “It is powered by our long-standing relationships with publishers and allows advertisers access to information we have compiled to help them take full advantage of advertising opportunities on more than 325 tablet applications.”

Adobe Systems Incorporated (Nasdaq:ADBE) unveiled the addition of cross-visit analytics and other cutting-edge capabilities to Adobe® Discover, an advanced analytics and segmentation solution within the Adobe® Digital Marketing Suite. Cross-visit analytics enables digital marketers to see a visitor’s journey within the marketers’ Web properties beyond single online sessions, giving those marketers a more accurate view of the overall visitor experience.

YieldMetrics, a leading provider of advertising market intelligence solutions, today announced the public launch and general availability of YieldMetrics AdRoutes™, the advertising industry's most comprehensive analytics solution. YieldMetrics also announced the release of its first AdTrends report, a quarterly look at the current state of the advertising industry

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced PubLink, the enterprise app marketplace for publishers. PubLink is a set of open APIs and pre-packaged integrations that enable publishers to use PubMatic’s strategic selling platform as a single point of integration to access partners and services in real time.

The latest in a series of exclusive insider webinars on the EU ePrivacy Directive is to be hosted 22 March by Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. This 90-minute session will specifically address the issues facing sell-side companies – ad networks, DSPs, trading desks, publishers and others – as businesses look to demonstrate compliance and increased tracking transparency in accordance with the often ambiguous guidance provided by regulators.

Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2011 dropped 1.0 percent versus the year ago period, the first quarterly decline since the end of 2009. Since reaching a post-recession peak in Q3 2010, advertising growth rates have slowed sequentially for five consecutive quarters.

RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced the debut ofdeveloper.ramp.com at the South by Southwest® (SXSW®) Conferences & Festivals (March 9-18, 2012) – an event that offers a unique convergence of original music, independent films, and emerging technologies. RAMP’s new developer portal enables Web developers to create next generation online search and video experiences.

OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, announced that it will host its inaugural publisher conference – Accelerating Revenue – on Monday, May 14, 2012 in New York City. The invitation-only event will feature content and discussions targeting publishers and digital advertising professionals and will focus on the key issues, challenges and opportunities surrounding the online publishing business today.