Initial Assessment by Scope3 Reveals Key Carbon Benefits of Teads’ Direct Inventory
INITIAL ASSESSMENT BY SCOPE3 REVEALS KEY CARBON BENEFITS OF TEADS’ DIRECT INVENTORY
Teads to leverage Scope3 data for internal analysis and to stand up solutions...
ReBid Adds Amazon Ads and TikTok Ads to Its Unified Madtech Intelligence Platform
NEW YORK -- ReBid, the leading unified Madtech Intelligence platform, announced today the integration of Amazon Ads and TikTok Ads, enabling customers to activate,...
Creator Guided Shopping Platform LTK Launches Social Media Advertising for Brands
LTK Boost™ enables brands to engage social media users through paid reach directly from lifestyle content creator accounts
New media buy solution drives efficiency by...
AppsFlyer Taps Leading Anti-Fraud Expert Andreas Naumann Amid Rise of Mobile Fraud
SAN FRANCISCO & BERLIN -- AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned...
Sam’s Club Member Access Platform (MAP) Pioneers True Closed-Loop, Omnichannel Attribution for Advertising
Advertisers gain visibility and efficiency with accurate, real-time attribution of in-club and online purchases driven by search and sponsored product campaigns
BENTONVILLE, Ark. -- Sam's...
Adobe Announces New Sensei GenAI Services to Reimagine End-to-End Marketing Workflows
Adobe Sensei GenAI will leverage multiple large language models (LLMs) within Adobe Experience Platform, depending on unique business needs
Adobe Firefly—Adobe’s new family of creative...
MiQ Appoints Leading Media and Technology Executives Zillah Byng-Thorne and Rob Norman to Global...
The Addition of Two Non-executive Directors Further Accelerates Strategic Decision-Making & Global Programmatic Business Growth
LONDON & NEW YORK – MiQ, a leading global programmatic...
Mobile App Research Reveals 1st and 2nd Impressions Are Everything
Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives
Yet challenges persist: a 10-country survey reveals most consumers use apps only once...
Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid...
Rightpoint leverages deep understanding of customer, employee, and product experiences to help transform how people, technology, and business interact
CHICAGO, IL – Rightpoint, a global...
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