Contextual Marketing is on the Edge of Mainstream Adoption in Western Europe, EIU Study...
Survey finds Western European marketers actively examining the use and challenges of contextual marketing
Marketers are collecting a large quantity of contextual information about their...
New Data: Publishers Look to Harness Real-Time, People-Based Marketing to Compete With Walled Gardens
More Than 90% of Publishers Surveyed Say That Creating Custom Audiences With First-Party Advertiser Data and Targeting With Live Intent Would Boost Ad Rates
CHICAGO,...
Swrve Completes $30 Million Financing Round and Acquisition of adaptiv.io
Capital and acquisition to expand Swrve’s leadership in the mobile marketing engagement space
San Francisco, CA - Swrve, a leader in the mobile marketing engagement space,...
Marketing & Advertising Employees Are Most Likely to Allow Their Personal & Professional Online...
Research on UK employees has found that 41% of marketing & advertising employees would accept ANY work colleague as a ‘friend’ on Facebook, compared...
Headway Digital Presents PROGRAMMATIC ELEMENTS, the Definitive Guide to Targeting in Programmatic
Headway Digital, the leading programmatic media buying company announced today the release of the infographic, Programmatic Elements, a route-map designed to help marketers make...
Digital Ad Revenues Surge 19%, Climbing to $27.5 Billion in First Half of 2015,...
Mobile Grows 54% Year-Over-Year, Representing 30% of Market Share
Digital Video Revenues Increase 35% Over Same Period 2014
NEW YORK - Internet ad revenues in the...
Mobile Ad Blocking & iOS9 Explained: Infographic from The Mobile Majority
For more commentary, see Cameron Fitchett's piece at majority.co/mobile-ad-blocking/.
YuMe, Horizon Media and Nielsen’s Neuroscience Research Finds Video Ads Across All Platforms Provide...
NEW YORK - YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-platform expertise, along with Horizon Media, the...
Spanish Tech Firm Antevenio Announces MDirector, a Unique Cross-Channel CRM Technology
The cloud based solution MDirector allows advertisers to combine email marketing and mobile text messaging with display & social retargeting all in one platform.
Madrid...
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