Press Releases

The eighth LeWeb Conference held in Paris last December once again brought together over 3,500 business owners, entrepreneurs, investors, bloggers and tech enthusiasts from 76 countries to take part in Europe’s biggest event dedicated to the web industry.

Optimedia announced the release of Content Power Ratings 5.0, the agency’s proprietary research report measuring cross-platform audience delivery, social engagement, and advocacy of television programs.

SeaWell Networks Inc., leader in multi-platform video delivery software for network operators, announced successful integration with BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, and the debut of their combined technology at The Cable Show May 21 - 23 in Boston.

WebMediaBrands Inc. (Nasdaq: WEBM) announced the completed program for its AllFacebook Marketing Conference (#allfacebookconf), being held on June 28 –29, 2012 at the Westin San Francisco - Market Street. The event will bring together marketing professionals, digital media experts, social media leaders, and business owners for two days of Facebook marketing immersion.

Ace Metrix™, the new standard in television analytics, announced Samsung has joined its roster of advertising clients, subscribing to the Ace Metrix LIVE™ platform

Tremor Video, the largest independent online video technology company, announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video creative across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience.

SeaChange International (Nasdaq: SEAC) and Avail-TVN, leaders in video advertising and digital media services, respectively, used The Cable Show to demonstrate an ecosystem for targeted advertising in broadcast and on-demand streams viewed on TVs, PCs and tablets. Taking advantage of the SCTE 130 specification, the companies are enabling Avail-TVN provisioned content to have video-on-demand (VOD) ads inserted on-the-fly from the SeaChange Infusion™ advanced advertising platform.

Sharethrough, a native video advertising platform, today announced the launch of Sharethrough.tv, the industry’s first interactive discovery app designed expressly to find brand videos and the agencies that created them. Sharethrough.tv is a tool for brand marketers, advertising agencies, producers, press, bloggers and anyone with a passion for great video content to stay on top of the most recent brand videos spreading through pop culture.

The introduction of Facebook’s user application store heralds another area for brand monetisation on the platform, according to integrated PR, search and social media agency Punch Communications.