Twitter

i-Free Innovations, a mobile applications and games developer and publisher, today introduced Relevance, a social media aggregator app for iPhone that syncs feeds from Facebook and Twitter into a seamless stream of messages that matter most to users. Built with an intuitive algorithm that learns user preferences while they read news and communicate with friends, Relevance removes the need to manually customize the feed and delivers more and more interesting and valuable information every time the app is opened.

RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today released a new Shopping Insights™ study that benchmarks the performance of major social channels - Facebook, Twitter, and Pinterest – in driving traffic to retail sites. The research drills into nearly 700 million shopping sessions on leading U.S. retail sites to uncover which channels are driving the most traffic and sales.

StopBadware announced the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB).

140 Proof, the leading social ad platform for Twitter and Facebook, launched a new in-app social video ad unit that enables brands to increase social engagement around videos and better capture the positive buzz surrounding their video campaigns. This is the first time advertisers will be able to serve video content to consumers within their favorite social apps.