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Xplore China New York – Learn About the Chinese Mobile Market

Join NativeX alongside industry leaders Tencent, Adjust & Apalon in New York as we discuss the Chinese mobile market. Learn about the advantages &...

Game Developers Must Understand Their Eastern and Western Audiences with These Five Insights

When looking at the Chinese market compared to Western gamers, you quickly realize that there are many cultural and stylistic differences between the games...

Social Media is Different in China from the West

Chinese social media, from a Western view, seems equally fascinating and overwhelming. The social media ecosystem in China is unlike anything you’ve ever seen...
NativeX - Mobile Ad Fraud Risk Factor Assessment

NativeX: Combatting Advertising Fraud in APAC

Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid fraudulent activity. To do this, we...

How Programmatic DOOH Can Extend the Reach and Impact of Mobile Ad Campaigns

Marketers and advertisers are always seeking the Holy Grail – delivering the right ad to the right audience at the right moment. Today, technology...

Adpiler’s Saving Designers 3 Hours Per Banner Ad Set – Founder Jorrit Baerends Shares...

You: Hey Client, see attached for the latest banner ad designs. Each folder is a different ad set. Client: I can’t open the files...do I...

​34 Tech Terms Every Business Leader Should Know

A full integration of business and technology defines today’s commercial landscape. Successful business leaders know this and seek to understand the technology systems that...

A Layer of Chaos in Your Company

The Ad Tech industry is fast paced and downright demanding. This you already know. Lots of software has been put in place to help...

9 Different Approaches for Non-Direct Inventory Optimization

Publishers that use multiple-demand source platforms have many challenges, and among them are data aggregation of programmatic inventory. There is no single way to...

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