Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk
Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment...
Estrella Media Taps FreeWheel to Accelerate Growth of Connected TV Advertising for Its Spanish...
FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience
LOS ANGELES -- Estrella Media, the transformative Spanish-language media company serving...
Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail...
Multifaceted first-to-market relationship includes exclusive in-store availability of new Roku-branded TVs, enhanced advertising sales relationship, and in-person SXSW activation
SAN JOSE, Calif. -- Roku, (Nasdaq: ROKU) the...
Gamut and Waymark Partner to Bring Easy and Affordable CTV Ad Creation to Local...
NEW YORK -- Gamut, the award-winning leader in local CTV advertising, and AI video creation platform Waymark, announced a partnership to expand next-generation local advertising...
New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads
NEW YORK -- MAGNA Media...
Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online...
Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities
BOSTON -- Brightcove Inc. (NASDAQ: BCOV),...
DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution
DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV
New solution helps...
LightBox TV Appoints Sam Finegan as SVP Demand
LightBox TV, the CTV intelligence platform for marketers running addressable TV advertising campaigns, announced the appointment of Sam Finegan as SVP Demand. In this...
Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads
World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV
BENTONVILLE, Ark. & SAN JOSE, Calif. -...
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