New Offices Provide In-Market Support to Leading Agencies and Brands
NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, today announced its expansion into Boston and San Francisco. These two new locations officially open their doors today to complement existing offices in New York and Elkridge, Maryland. Lotame aggregates data created through social web-based activity allowing brands to locate, target, and message sought after influencers. Marketing to influencers in social web environments has been independently determined to be eight times as valuable to brands as marketing to the general Internet audience.
Lotame’s investments in New England and the Bay area are based on its successful campaign execution and ongoing work for brands and agencies in these markets. With these new offices, Lotame will be better positioned to respond to the needs of existing in-market customers, as well as develop new opportunities and relationships.
“This is more than a stake in the ground for Lotame. This expansion reflects our stake in New England and the Bay area’s digital advertising leaders,” said Andy Monfried, CEO, Lotame. “Our work with innovative agencies and brands within these markets has helped establish Lotame as a leader in targeted digital advertising and we are anticipating them to continue to play a significant role in our future company growth.”
The Boston office is led by Rich Rosenzweig and the San Francisco office is led by Jody Adams. Both locations will initially serve as sales offices. The offices can be reached using the following contact information.
Rich Rosenzweig Jody Adams
60 State Street 667 48th Avenue
7th Floor Suite 2
Boston, MA 02109 San Francisco, CA 94121
About Lotame’s Crowd Control
Lotame’s Crowd Control platform enables brands to target consumers based on interests that have been actively and recently demonstrated by blogging, uploading pictures, commenting, watching a video, etc., within social networks. Lotame then factors in multiple data points including age, gender and frequency – all of which are completely anonymous – to create a robust stable of user profiles that enable brands to target their messages to engaged consumers. In addition, Lotame can measure the impact of every campaign by gauging the increase in social media activity on the subject of the campaign, demonstrating that the message was received and internalized by the defined audience.
Lotame provides a platform for easily building and addressing customizable consumer audiences based on social media activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social media, using participation and user generated content as a foundation for improved campaign performance. Lotame is a member of the Interactive Advertising Bureau (IAB). Please visit www.lotame.com for more information.