New York, NY – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced a partnership with Pandora (www.pandora.com), the leading Internet radio and music discovery service. During Q209, AdMeld’s optimization technology generated a 95% increase in Pandora’s yield from discretionary ad inventory and a significant reduction in operational burdens.
John Trimble, Chief Revenue Officer at Pandora said, “AdMeld’s technology solves a problem that’s affected large online publishers for more than a decade: How do you maximize revenues from your discretionary ad inventory without wasting a lot of time and resources? As a result, our yield from discretionary ads has increased by 95%, we’ve gained more insight into how those ads are performing, and our team is able to focus more effort on premium, direct-sold opportunities—the most important part of our business.”
AdMeld’s technology maximizes publishers’ revenues by dynamically selecting the most lucrative mix of ads across hundreds of ad networks and exchanges. The company also provides a range of services that eliminate the complexities of working with multiple ad networks, such as consolidated performance reports and payments. Lastly, AdMeld protects publishers’ brands by aggressively enforcing ad block lists with FireMeld, an innovative tool that makes it quick and easy to identify and eliminate unwanted ad units.
“In this or any economic climate, its critical for global content providers such as Pandora to derive the most value possible from their ad inventories and internal resources,” said Michael Barrett, CEO of AdMeld. “We built AdMeld to help the world’s largest publishers meet these objectives, and with more than 70 premium organizations using it worldwide, including IAC, Discovery Communications, FOX News and now Pandora, we’ve proven that our technology consistently delivers.”
About AdMeld
AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include IAC, Discovery Communications, The Huffington Post, Pandora, World Wrestling Entertainment and more than 70 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.
About Pandora
Pandora (www.pandora.com) is a personalized Internet radio and music discovery service available anytime and anywhere on the PC, in the home, and on mobile devices (including the iPhone, Palm Pre and BlackBerry smartphones) via partnerships with AT&T, Apple and Sprint. Pandora is based on the Music Genome Project begun in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection is analyzed by one of more than 35 trained musicians, and assessed against up to 400 distinct musical attributes such as melody, harmony, and rhythm to capture its unique musical identity. Using this information to build playlists based on musical similarity, listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs. Pandora is the largest online music site based on monthly unique visitors, has a growing user base of close to 30 million registered listeners, a database of over 600,000 songs, and national advertisers such as Levi’s, Best Buy, Target, Honda, Procter & Gamble, and Nike.
