Global competition recognizes best campaigns of the year in cross channel and digital advertising
New York, New York – During the first night of ad:tech, Eyeblaster honored the winners of the 2009 Eyeblaster Awards. Now, in its 8th year, more than 75 campaigns from at least 15 markets globally were in the running for this year’s competition. The campaigns represented the best in digital advertising which crossed channels, borders, and formats, including long form video, homepage takeovers, and social media integration.
The North America People’s Choice Award and the North America Judge’s Award went to Creative Agency Bridge Worldwide and Media Agency Starcom for the Pringles Can Hands campaign. This campaign ran in multiple markets worldwide.
Both Creative Agencies from the UK, Hi-ReS! and Feed, along with Media Agency MEC Global (Paris) were recognized with the International People’s Choice Award for Chanel No.5’s global homepage takeover, while the International Judge’s Choice Award was awarded to Creative Agency MediaFront and Media Agency Mediacom (Norway) for IKEA Set the Table .
“It is always rewarding to get recognition for our work and its extra special to receive this award when you look at the high quality of the Eyeblaster campaigns around the world,” said Sverre Stabell, interactive director at MediaFront. “We feel that the banner ad is underestimated, and we always aim to bring more into the banner. In the case of IKEA, we wanted to give the users the ability to set the table themselves and get inspiration, directly in the banner – without having to go to a campaign site. And, of course, display all the varieties and options that IKEA has to offer.”
R/GA was honored as the winner of the 2009 Cross Channel Effectiveness Award for its Dear Mr. President Campaign, which combined social media with online display advertising.
“To celebrate President Obama’s inauguration, R/GA and Pepsi created ‘Dear Mr. President,’ a campaign that was a mash-up of social media and breakthrough ad technology. People across the nation recorded, submitted and shared their own video messages to the President directly from online ad units,” said Michael Lowenstern, group director of digital advertising at R/GA. “We’re excited that the technology, innovation and passion that drove this campaign has been recognized by the Eyeblaster awards.”
To check out additional innovative cross channel campaigns from 2009, visit http://creativezone.eyeblaster.com/.
About Eyeblaster
In 1999, Eyeblaster was a pioneer of rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMindTM, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that streamline ad serving processes, provide actionable analytics, and enable an open workflow in harmony with other technology components.
Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance, and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video, and rich media.
In 2008, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 7,000 brands serving approximately 2,700 agencies across over 3,600 global web publishers in 45 countries worldwide. Learn more at: http://www.eyeblaster.com .
