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AdGooroo and Experian Hitwise Unveil Paid Search Secrets of Top Ten CPG Marketers

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Findings of the First Paid Search Study Examining Pre-Click and Post-Click Data Available in Complimentary White Paper

Search Marketing Expo East 2010
CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, and Experian® Hitwise® (www.hitwise.com) unveiled findings from “Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And Build Loyalty.”

“In paid search, advertisers need to consider both pre-click and post-click data,” said AdGooroo Founder and CEO Rich Stokes. “This first of its kind study examines impressions, coverage, share of advertising and other pre-click data, as well as post-click or downstream data which highlights actual traffic originating from the engines.”

Some key findings of the study include:

– The Top Ten CPG Websites receive 25 percent of their traffic from search engines, more than any other source
– Most Top Ten CPG Websites receive more than 80 percent of their search traffic from organic search or search engine optimization (SEO), not paid search
– Virtually all CPG brands struggle to grow scalable paid search campaigns and capture more share than competitors; budgeting is not their primary challenge

“Nearly every CPG brand studied is leaving a sizable amount of paid search traffic on the table,” said Heather Dougherty, Director of Research for Hitwise. “Most performed well in at least one paid search tactic, but the best CPG search marketers do well in multiple areas.”

The white paper also provides campaign highlights, top keywords, key traffic statistics and competitive comparisons for each of the Top Ten CPG marketers included in the study: Betty Crocker, Kraft Foods USA, Pillsbury, Pampers, M&Ms, Kellogg’s Special K, L’Oréal Paris USA, Cover Girl, Tylenol and Enfamil.

For more information, contact Kraig Smith at [email protected] or visit AdGooroo’s Web site to download a complimentary copy of this report.

About AdGooroo

AdGooroo (www.adgooroo.com) provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage.

About Experian Hitwise

Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.

Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com.

For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.