Leveraging page-level semantic analysis, ADmantX offers new insights to enrich audience profiles and grow consumer engagement.
London, 2013 ad:tech – ADmantX, the next-generation contextual analysis and semantic data provider, announced that it has improved its offering with Semantic Audience Profiling capabilities to acquire a more precise gauge of audience interest and segmentation.
As one of the first semantic technology pioneers in contextual advertising, ADmantX has been focused on the deepest analytical understanding of content. Beyond basic brand safety and ad optimization, a deep understanding of content can be used to enhance the understanding of audience profiles and segments. Content is considered “the last mile” since it represents the real-time influence of a consumers mind-set at ad run time.
“ADmantX semantic audience profiles can support any targeting strategy and be combined with other audience data to achieve the highest and affordable precision at massive scale,” said J. Brooke Aker, ADmantX CMO. “By capturing consumers interests from content they’re reading, we are able to pre-define specific profiles based on content affinities and semantic similarity, to deliver more actionable targeting data to the core of every audience.”
ADmantX reads and understands online content categorically, emotionally, by entities (e.g. people, places and things), for buyer intention, for ad safety and for custom matching criteria. As a result, ADmantX channels of semantic data improve ad engagement by 40%, increase click value by 200% and boost the CPM that can be charged by 400%.
ADmantX
ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. We offer a semantic solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online ad campaigns leveraging semantic page level understanding ( for Brand safety, Contextual Targeting), natural language processing ( for Sentiment analysis, Semantic Profiling). Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and US. Worldwide customers include NBCUniversal, AT&T AdWorks, Integral Ad Science, Banzai, Adconion, Media IQ and we’re integrated in key Ad Exchanges such as AppNexus and Turn. http://www.admantx.com/
