Product now provides more flexibility for assessing industry trends like long-form, video and mobile content
NEW YORK – Parse.ly, a leading provider of audience insights for digital publishers, announced the availability of its new analytics platform. In 2014, the business models seen in the digital media industry evolved. This required companies to change how they thought about both content and audience. Today, publishers require more flexibility and sophistication in the audience insights they rely upon to successfully run sustainable websites. With today’s launch, Parse.ly is the first platform to unify audience insights around growth, engagement and loyalty.
“With Parse.ly’s release today, we’re helping all stakeholders at digital publishers decode their audiences’ behaviors and preferences”
Beyond precise measurement of views, visitors, shares and time, the platform now includes breakouts of on-page attention, mobile devices and visitor retention. Publishers can use this data to identify high-quality long-form content, engaging images/videos, new traffic sources for distribution and audience interest segments that lead to loyalty.
Digital publishers use Parse.ly data throughout their organization, including: editorial teams that use Parse.ly’s reporting suite as a basis for weekly meetings with reporters; developers that create products to encourage on-site recirculation; analysts that use it to identify evergreen content; or, sales teams that create sponsored content reports for native advertising clients.
“With Parse.ly’s release today, we’re helping all stakeholders at digital publishers decode their audiences’ behaviors and preferences,” said Sachin Kamdar, CEO and co-founder of Parse.ly. “We believe providing these comprehensive insights, as opposed to focusing on any single metric, will drive the sustainability of storytelling and journalism online. Publishers will finally have a clear picture of their audience.”
“Conde Nast loves Parse.ly because they understand our business and create products that help us improve it,” said Daniel Stubbs, Executive Director of Digital Intelligence at Conde Nast, which owns The New Yorker, Vogue, GQ, Vanity Fair and other top-tier media brands. “With the new set of features, Parse.ly brings insights that drive goals across the organization, by capturing reader attention and loyalty. This gives our editorial teams the ability to see where they’re succeeding, and it gives our business teams a better way to explain our value proposition to the advertising community.”
In addition to Conde Nast, Parse.ly works with many of the web’s top media companies, including Fox News, Advance Digital properties, The Telegraph, Slate, Dallas Morning News, The Atlantic, Mashable, The Next Web, Talking Points Memo, The Daily Beast and hundreds more. Parse.ly’s network receives over 10 billion page views, 400 million unique visitors and 2 billion live API calls every month.
About Parse.ly
Parse.ly partners with digital publishers to provide clear audience insights through an intuitive analytics platform.
Parse.ly is built specifically for teams producing and distributing online content. It automatically visualizes data in relation to site structure, such as posts (articles), authors, sections, CMS tags and traffic sources. All metrics are available in live-refreshing real-time dashboards and a drill-down interface over historical data.
Thousands of writers, editors, site managers, and technologists already use Parse.ly to understand what content draws in website visitors, and why. Using our powerful dashboards and APIs, customers build successful digital strategies that allow them to grow and engage a loyal audience.
For more information please visit: http://parsely.com/
