RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement
NEW YORK - RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create...
Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem
Shifting from third-party cookies to first-party IDs: Adform’s development and collaboration with major publishers and agencies shows the way forward for digital advertising with...
AdPlugg Announces the Launch of the AdPlugg Network
AdPlugg is now offering ad demand to all publishers via the AdPlugg Network
San Francisco, CA - Today, AdPlugg launched the AdPlugg Network. The AdPlugg...
Index Exchange First Exchange To Expand LiveRamp IdentityLink Globally
New integration enables global marketers to deliver personalized marketing across the open web with people-based precision
London - Index Exchange (IX), one of the world’s...
Rubicon Project to Transfer Stock Exchange Listing to Nasdaq
LOS ANGELES -- Rubicon Project (NYSE:RUBI), the largest independent sell-side advertising platform, announced that it intends to transfer the listing of its common stock...
Make a Serious Impression on the Chinese Mobile Market with the Right DSP
Hindsight is a wonderful thing. It’s hard to imagine there was a time before we reached smartphone ubiquity that all the talk was about...
Adform’s Latest Whitepaper Uncovers ‘The Five Rs of Creative Advertising’
LONDON -- Adform, one of the world’s leading independent technology companies, has released The Art and Science of Digital Storytelling: The Five Rs of Creative...
Sizmek Unveils New Industry-Leading DSP
AI-enabled DSP provides agencies and brands with improved insights and total transparency to optimize campaigns in real-time
London -- Sizmek, the world’s largest independent buy-side advertising...
Simpli.fi Continues Rapid Growth in Location Targeting, Reports 75 Percent Annual Growth in Geo-Fencing...
FORT WORTH, Texas -- Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, shared significant growth metrics related to client adoption...
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