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InMobi Exchange Becomes the First Mobile Supply-Side Platform to Integrate with LiveRamp’s IdentityLink

Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile SAN FRANCISCO -- InMobi, the world's leading marketing cloud, announced its integration with LiveRamp IdentityLink™,...
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OpenX Reports Growth and New Milestones Across Demand-Side Business

Successful SPO reviews and new products highlight significant growth with brands and agencies Los Angeles — OpenX reported recent milestones from the company’s business unit...

MediaMath Expands Partnership with TVSquared to Provide CTV Attribution Across EMEA

MediaMath Advertisers – Throughout Europe & Asia – Can Access Always-On Performance Analytics for Programmatic CTV Campaigns EDINBURGH, Scotland & LONDON -- TVSquared, the global...

Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...

Triton Digital Releases U.S. Podcast Report for the April 13 through May 10, 2020...

NEW YORK -- Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced the release of the latest...
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Walt Disney’s Direct-to-Consumer and International Technology Creates Global Advertising Platforms Team

New team responsible for driving technology and product innovation across all linear, streaming, and digital advertising for The Walt Disney Company Jeremy Helfand will lead...
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Admix Secures Whitfield-Niven to Forge Global Growth

Admix, the non-intrusive advertising platform for developers of video games, VR and AR, announced that it has secured the appointment of Natasha Whitfield-Niven as...

Lotame Launches Panorama, Data Enrichment Solutions for Marketers, Agencies and Publishers — No Cookies...

Powered by Lotame’s powerful ID graph technology, buyers and sellers of digital media can now use first-, second-, and third-party data to create and...
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DAX Adds Reach plc to Its Publisher Roster

Reach plc appoints DAX as its exclusive sales representative to help grow its podcast portfolio DAX, the digital advertising exchange from Global, announced an exclusive partnership...

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