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Former Trade Desk and American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing...

Zeta continues building for accelerated growth with appointment of first Chief Marketing Officer NEW YORK -- Zeta (NYSE: ZETA), a cloud-based marketing technology company that empowers...
Ad Tech Daily

AdTech Innovator QTT® Adds to Its Family of Groundbreaking Patents Connecting Digital, Linear TV...

Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars NEW YORK & LEXINGTON, Ky. --...

The Trade Desk Launches TD7, Venture Capital Arm to Invest in Open Internet Start-Ups

First Investment in Algorithmic Ad Optimization Innovator, Chalice LOS ANGELES -- Global advertising technology leader, The Trade Desk (NASDAQ:TTD) today announced the launch of an...

DoubleVerify’s Annual Global Study Finds Mobile App Video Fraud Increases 50% Year-Over-Year; Verification Surges...

DV’s annual study on the state of digital media quality and performance also reveals significant declines in key violation rates, underscoring the positive impact...
Ad Tech Daily

The Trade Desk Launches New Media Trading Platform for the Modern Marketer

Solimar Integrates Advanced Goals-Based Media Buying, Easy First-Party Data Onboarding, and Innovative Measurement Marketplace LOS ANGELES -- Global advertising technology leader, The Trade Desk (NASDAQ:TTD),...
Ad Tech Daily

Swiftmile Selects Broadsign OOH Technology to Deliver Global Programmatic Micromobility Ad Network

--Technology integration gives way to new international fleet of electric bike, moped and scooter docking/charging stations offering programmatic ad display inventory-- San Carlos, CA and...
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Xandr Platform Growth Accelerates in the First Half of 2021

Digital Video spend doubled year-over-year, CTV growth exceeds 200%, in H1 New York – Xandr, AT&T’s data-enabled technology platform at the intersection of digital and...

Taboola Acquiring Connexity, Bringing Personalised e-Commerce Recommendations To The Open Web

Connexity is one of the largest e-Commerce media platforms on the open web, with over a million monthly transaction events.The acquisition will enable merchants...

Microsoft Renews Global Contract with Xandr

A focus on premium video and omnichannel monetization drives long-term relationship into the future NEW YORK -- Xandr today announced the renewal of a global contract...

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