Ringleader Digital Announces Partnership with EyeWonder
Ringleader Digital Partners With EyeWonder for Rich Media and Video Advertising Expertise Across its Mobile Third-Party Ad Serving Network
NEW YORK - Ringleader Digital, the...
Zad Mobile’s Advertising Platform (ZMAP) Powers Indosat’s Launch of Sim Card IM3 i-klan
SAN FRANCISCO - Zad Mobile’s Advertising Platform (ZMAP), a multi-channel mobile advertising solution, is being used by PT Indosat Tbk (Indosat) (NYSE:IIT) (idx:ISAT) to...
IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics
Consensus-Based Initiative Enhances Accuracy for Interactive Advertising
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience...
AdParlor Expands Virtual Currency Monetization Platform to Target Social Media Application Developers
Over 30 Top Facebook Applications Already Utilizing AdParlor’s Platform to Monetize Virtual Currency Including Kickmania, Pull Tabs, Yes or No, Egg Breaker, and Premier...
Media Commerce Systems Introduces StandBuyMedia for Radio, a Unique Platform for Buying and Selling...
Hundreds of radio stations in major markets across the country are already registered and agency offers are beginning to flow through the platform
ATLANTA -...
IAB and 4A’s Announce New Tools to Simplify Interactive Advertising Operations
Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB)...
Yahoo! Introduces New Ad Products to Help Marketers Reach Audiences With Greater Precision
New Targeting Capabilities Leverage Search Activities to Deliver More Relevant Display Ads; Ad Scheduling and Demographic Options Enable Greater Personalization for Search Ads
ORLANDO, Fla....
IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks
NEW YORK - The Interactive Advertising Bureau (IAB) announced...
Gabriels and Endeca Partner to Deliver Portal Products to Enable Media and Publishing Businesses...
NEW YORK & CAMBRIDGE, Mass. - Gabriels Technology Solutions, the leading private-label ecommerce technology provider and Endeca Technologies, Inc. a search and information access...
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