Jivox Launches New Version of Service Making Video Ads More Engaging and Measurable
Jivox 4.0 takes online video advertising to the next level with new performance-driven features, including click-to-action interactivity, sophisticated campaign management dashboards and industry’s first...
the Rubicon Project’s Q4 Market Report Finds Opportunity Amidst Recession Woes
Bucking the Trend: CPMsStay Flat While Revenue Rises
IAB Summit
LOS ANGELES - the Rubicon Project, an advertising technology company focused on global ad network optimization,...
Gabriels and Endeca Partner to Deliver Portal Products to Enable Media and Publishing Businesses...
NEW YORK & CAMBRIDGE, Mass. - Gabriels Technology Solutions, the leading private-label ecommerce technology provider and Endeca Technologies, Inc. a search and information access...
IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks
NEW YORK - The Interactive Advertising Bureau (IAB) announced...
Yahoo! Introduces New Ad Products to Help Marketers Reach Audiences With Greater Precision
New Targeting Capabilities Leverage Search Activities to Deliver More Relevant Display Ads; Ad Scheduling and Demographic Options Enable Greater Personalization for Search Ads
ORLANDO, Fla....
IAB and 4A’s Announce New Tools to Simplify Interactive Advertising Operations
Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB)...
Media Commerce Systems Introduces StandBuyMedia for Radio, a Unique Platform for Buying and Selling...
Hundreds of radio stations in major markets across the country are already registered and agency offers are beginning to flow through the platform
ATLANTA -...
AdParlor Expands Virtual Currency Monetization Platform to Target Social Media Application Developers
Over 30 Top Facebook Applications Already Utilizing AdParlor’s Platform to Monetize Virtual Currency Including Kickmania, Pull Tabs, Yes or No, Egg Breaker, and Premier...
IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics
Consensus-Based Initiative Enhances Accuracy for Interactive Advertising
ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience...
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