Ad Revenue Optimization

Across the Board Strength in Net Revenue, Growth Rate, Inventory Quality, Mobile Growth and New Clients Net Revenue exceeded $100 million in 2014 U.S. Monetization (Exchange...

LOS ANGELES & NEW YORK - OpenX, a global leader in web and mobile advertising technology, today announced that it ranked first for inventory...

REDWOOD CITY, Calif. - PubMatic, the programmatic advertising platform company for leading publishers, announced the launch of a new API (application program interface) that enables...

A Big Step Forward For Automated Guaranteed SYDNEY - Adslot Limited (ASX: ADJ) (“Adslot”), a world leader in Automated Guaranteed media trading technology, and PubMatic, Inc....

Ad Tech Industry Expert Appointed to Accelerate Growth of Advertising and Digital Monetisation Platform LONDON and LOS ANGELES – OpenX, a global leader in digital...

New Report Helps Publishers Create the Best Advertising Experience for Consumers REDWOOD CITY, Calif. - PubMatic, the programmatic advertising platform company for leading publishers, released...

LOS ANGELES - Rubicon Project (NYSE: RUBI), a leader in advertising automation with one of the industry’s largest independent real-time trading platforms for the...

Will Drive Continued Engagement with Agencies and Agency Holding Companies NEW YORK - PubMatic, the programmatic advertising platform company for leading publishers, announced the appointment...

Dual Acquisitions Consolidate Automated Guaranteed Market and Accelerate Direct Order Automation with First and Only “Full-Stack” Direct Orders Solution for  Display, Mobile and Video...