Yield Software and Marchex Announce Integration for Search Engine Marketers
Yield Web Marketing Suite and Marchex Call Analytics Enable Advertisers to Optimize for Telephone Conversions
SAN MATEO, Calif. - Yield Software, a leading provider of...
JB Chicago Launches Industry’s First Social Media Tool to Drive and Measure ROI
Axe Deodorant and Tetra Pak use “Social Mushroom” approach to drive awareness in key demographics, demonstrate ROI-
CHICAGO - JB Chicago, a Chicago-based integrated marketing...
Rocket Fuel Inc. Finding Success Optimizing BlueKai Data to Boost Targeting Effectiveness of Online...
BlueKai Intent Data Running on Rocket Fuel Drives Efficiency, Action and Engagement for Major Brands
REDWOOD SHORES, CA - Rocket Fuel Inc., the company bringing...
Turn’s ROI Optimizer Tunes Performance Across Multiple Consumer Events, Shopping Cart Values
Tool enables advertisers to optimize media spend based on weighted beacons and transactional data
Redwood City, CA. - Turn Inc., the industry’s only end-to-end platform...
WPP Digital Makes Strategic Investment in Ace Metrix
Companies Launch Partnership to Improve Television Advertising ROI
NEW YORK - Ace Metrix, a leading provider of real time television advertising analytics, is pleased to...
comScore Announces Introduction of AdEffx Smart Control
Ground-Breaking Methodology for Measuring Digital Advertising Effectiveness
Innovative Model-Based Approach Uses Validated Marketing Mix Modeling Methods, Eliminates Need for Control Group Impressions, Improves Accuracy and...
[x+1] Reports Strong 1Q Results, Fueled by Robust Adoption Rates of its Leading Online...
Demand for its multi-channel platform combining website, landing page and digital media optimization continues among marketers and agencies
NEW YORK - , online targeting platform...
Seed Corn Advertising Network Selects adConductor to Power Premium Vertical Ad Network
Technology Serves as Operating Platform for the Premier Ad Network of Web Sites
BURLINGTON, Mass. - Burst Media, a leading provider of online advertising services,...
Subaru Inks TagMan for Online Campaign Tracking and Analytics Tag Management
NEW YORK - TagMan, the one-tag/pixel solution to the problems of online campaign tracking, announced that Subaru of America, Inc has begun to use...
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