ROI Measurement

WESTLAKE VILLAGE, Calif. - ValueClick Media and Commission Junction, divisions of global online marketing leader ValueClick, Inc. (Nasdaq: VCLK), have renewed agreements with Cyveillance,...

Demand Side Channels Must Innovate and Differentiate In Order to Thrive LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight...

2009 A Major Rebound Year For Publishers As CPMs Surge Past Pre-Recession Numbers PALO ALTO, Calif. - PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization...

SCOTTSDALE, Ariz. - The world of advertising is changing dramatically with shifts in consumer behavior and growing online and pay TV video-on-demand (VOD) services,...

Cost-Per-Engagement Pioneer Achieves 100 Percent YoY Global Sales Growth Fueled by Comprehensive Brand Advertising Offering SAN FRANCISCO - VideoEgg, the engagement ad network, announced that...

PubMatic Will Increase Ad Revenue Made From Publishers’ Mobile Web Sites and Applications PALO ALTO, Calif. - PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization...

Solution Uses IRI's National Consumer Network Panel and will be Integrated into comScore's AdEffxTM Digital Advertising Effectiveness Platform RESTON, VA - comScore (NASDAQ: SCOR), a...

Traffic to Online Retail Sites Surges as Holiday Shopping Season Takes Off; Deal-Seeking Americans Flock to Coupon and Incentive Sites RESTON, VA – comScore, Inc. (NASDAQ:...

AdXpose’s Campaign Verification and Optimization Technology Helped MediaCom Optimize Display Ad Campaign for Leading Consumer Electronics Client SEATTLE – Mpire, the market-leading advertising verification and...