ROI Measurement

Solution Uses IRI's National Consumer Network Panel and will be Integrated into comScore's AdEffxTM Digital Advertising Effectiveness Platform RESTON, VA - comScore (NASDAQ: SCOR), a...

PubMatic Will Increase Ad Revenue Made From Publishers’ Mobile Web Sites and Applications PALO ALTO, Calif. - PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization...

Cost-Per-Engagement Pioneer Achieves 100 Percent YoY Global Sales Growth Fueled by Comprehensive Brand Advertising Offering SAN FRANCISCO - VideoEgg, the engagement ad network, announced that...

SCOTTSDALE, Ariz. - The world of advertising is changing dramatically with shifts in consumer behavior and growing online and pay TV video-on-demand (VOD) services,...

2009 A Major Rebound Year For Publishers As CPMs Surge Past Pre-Recession Numbers PALO ALTO, Calif. - PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization...

Demand Side Channels Must Innovate and Differentiate In Order to Thrive LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight...

WESTLAKE VILLAGE, Calif. - ValueClick Media and Commission Junction, divisions of global online marketing leader ValueClick, Inc. (Nasdaq: VCLK), have renewed agreements with Cyveillance,...

PubMatic Premier Includes Comprehensive Yield Analytics, the Industry’s Most Advanced Brand Control Capabilities, and the Ability to Understand and Monetize Audience Data NEW YORK -...

VANTAGE 2.0 Gives Publishers Transparency into the True Value of Their Ads & Demand Channel Partners LOS ANGELES - the Rubicon Project, the Internet advertising...