ROI Measurement

Suite Uses Unified Platform to Measure the Actual Delivery of Online Media Plans and the Impact of Ad Campaigns on Attitudes, Behavior and both...

Premium Web Publisher Customers Regain Power This Year with REVV for Publishers LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, extends a...

Magazine Brand Expands Suite of Services with Performance-Based Online Advertising NEW YORK - New York Media, parent company of the weekly New York magazine, twice-yearly...

VideoEgg ROI Directly Links Online Ad Exposure to Consumer Purchasing Behavior SAN FRANCISCO - VideoEgg, the engagement ad network, announced VideoEgg ROI, a comprehensive online...

LOS ANGELES - Ace Metrix, the leader in online television advertising analytics, announced the closing of a $6.0 million “B” round of financing, led...

Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe’s Premium Publishers LONDON - AdMeld (www.admeld.com), the leader in ad network optimisation...

As technology improves, competition increases for niche market ad revenues CAMBRIDGE, Mass. - An MIT Sloan School of Management professor offers a cautionary note to...

AdXpose’s Campaign Verification and Optimization Technology Helped MediaCom Optimize Display Ad Campaign for Leading Consumer Electronics Client SEATTLE – Mpire, the market-leading advertising verification and...

Traffic to Online Retail Sites Surges as Holiday Shopping Season Takes Off; Deal-Seeking Americans Flock to Coupon and Incentive Sites RESTON, VA – comScore, Inc. (NASDAQ:...