OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization
Prebid video solution advances OpenX’s position as leading global partner for video monetization
LOS ANGELES - OpenX, the world’s leading independent advertising technology provider, today...
PubWise Now Connects Publishers and Ad Networks to Google AdX
Small- to Mid-Sized Companies Can Now Gain Access to Today’s Most Powerful Programmatic Advertising Tool
ATLANTA – PubWise, a smarter header-bidding technology company providing a...
MediaAlpha Unveils Unprecedented Offering to Bring Header Bidding Benefits to Publishers Selling Performance Marketing
LOS ANGELES - MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, launched Open Bidding, a new offering that brings the transformational...
AppNexus Delivers Prebid Video Client Success, Seeing eCPMs up to 100% Higher Than Tags
Premium publishers report yield, monetization, and management benefits from video header bidding
New York - AppNexus, the world’s leading independent advertising technology company, today announced...
PubMatic Q3 2017 Quarterly Mobile Index Report Shows Header Bidding Gaining Worldwide Adoption
Advertisers leverage private marketplaces (PMP) to enhance quality of mobile investments
REDWOOD CITY, Calif. - PubMatic, the publisher-focused sell-side platform (SSP) for an open digital...
PubMatic Q2 2017 Quarterly Mobile Index Report Shows Header Bidding Thriving in Mobile Channels
Publishers are seeing significant mobile lift as mobile web header bidding eCPMs rose nearly 150 percent year-over-year in Q2 2017
REDWOOD CITY, Calif. - PubMatic,...
PubMatic Releases New Primer on Understanding Auction Dynamics
New paper to provide insight into how auctions work amidst programmatic advertising industry transparency discussions
REDWOOD CITY, Calif. - PubMatic, the automation solutions company for...
PubMatic’s APAC Operations Continue Strong Momentum Into 2017
Focus on Header Bidder Technology and Customer Service Pays Off
SINGAPORE - PubMatic, the automation solutions company for an open digital media industry, announced that its...
IAB Tech Lab Releases Header Bidding Technology Standard for Public Comment
New Global Standard Will Institute a Unified Technical Foundation to Allow for Expansion and Innovation in the Dynamic Header Bidding Arena
NEW YORK - The...
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