Digital Element Signs VUBIQUITY to Take Geographic Rights Management to the Next Level with...
Industry-leading IP geolocation technology deployed to ensure more accurate global compliance with geographic rights regulations
London, UK: Digital Element, the leading provider of IP geolocation...
Brands Put Greater Focus on Local Advertising as Consumers Prioritise Change
A new study by Nextdoor shows businesses are rethinking their strategy as consumers remain loyal and local
London, UK: Consumers are looking to stay loyal...
Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey
Agencies specializing in local media planning and buying expect media spend on advanced TV to increase more than on any other medium over...
In A Highly Effective Location Targeting Ad Ecosystem, Up to 65% Of Spend Is...
Analysis by Location Sciences finds that up to $65K of every $100K spent on location advertising is outside of the targeted area or is...
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